Illustrative portfolio artworkSAAS · SELLER TOOLS · AI AUTOMATION
Ecomfriendly
A SaaS toolkit that automates listing and order work for Indian marketplace sellers.
01 / SELECTED WORK
Built. Run. Grown.
A closer look at the products I build, the brands I run and the businesses I help. Start with the projects I own end to end, explore my consulting contributions, or look through the concept studio.
Showing 12 projects across all capabilities.
END-TO-END PROJECT / 04
Built and run by me.
Strategy, execution and the work that continues after launch. These are the projects I own from start to finish.
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Illustrative portfolio artworkBRAND OWNERSHIP · JEWELLERY ECOMMERCE · SEO
Eloria
An anti-tarnish jewellery brand run end to end, across a store, four marketplaces and a shop floor.
END-TO-END PROJECT● LIVE
ECOMMERCE · WORDPRESS
Eloria Storefront
A WooCommerce storefront for 18K gold-plated, anti-tarnish earrings.
Illustrative portfolio artworkCONTENT · SOCIAL GROWTH
Healthy Shelthy
Two thousand followers, organically, in month one.
CLIENT WORK / 04
A part in their story.
Consulting contributions to jewellery brands, focused on content direction, ecommerce platforms and website sales.
CLIENT WORK
JEWELLERY · ECOMMERCE
Vidimo
Content direction and storefront sales.
CLIENT WORK
JEWELLERY · ECOMMERCE
Vembley
Content direction and storefront sales.
CLIENT WORK
JEWELLERY · ECOMMERCE
Jewels Mars
Content direction for a jewellery label.
CLIENT WORK
JEWELLERY · ECOMMERCE
Jewels Galaxy
Content direction for a jewellery label.
CONCEPT STUDY / 04
Room to experiment.
Self-initiated explorations of interfaces, products and business ideas. Each is an illustrative concept study.
CONCEPT STUDY
WEB DESIGN · ECOMMERCE
Form & Field
A considered storefront for everyday objects.
CONCEPT STUDY
APP DESIGN · DEVELOPMENT
Orbit
Small habits. A little more momentum.
CONCEPT STUDY
BRAND STRATEGY · MARKETING
Sunday Club
A brighter launch for a feel-good brand.
CONCEPT STUDY
SOURCING · COMMERCE STRATEGY
Goodsource
Good products. Thoughtfully connected.