Build the experience.
I develop websites and mobile apps with attention to how they look, how they work, and how people move through them: React and Next.js on the web, Flutter and React Native for Android and iOS.
03 / THE HUMAN BEHIND THE PIXELS
A builder’s hands. An entrepreneur’s mind.
I’m Sahil Ajmani, founder of Nexterhood, a digital agency in Bangalore, India. My work lives at the intersection of technology and business. I like making things work, and making them work better.
See the business.
Ecommerce, marketing and importing bring a wider perspective. I help Indian businesses set up and improve Shopify and WooCommerce stores, sell on Amazon, Flipkart and Meesho, and plan the marketing that brings customers in.
Keep it found. Keep it working.
A website only helps if people can find it and it works when they arrive. SEO and debugging are part of the job: making sites easier to discover, and fixing what breaks.
Create the story.
I work across creative direction, AI video production and editing: from a concept and storyboard to the final cut. The same commercial thinking behind a storefront informs the content that brings people to it.
Bring it back to life.
Broken, abandoned and painfully slow sites are some of my favourite work. HTML, CSS and JavaScript are where I am strongest, so the fix is usually found at the cause rather than patched over — and a site nobody could find becomes one that works and ranks.
Connect the dots.
Nexterhood is a digital agency built on one idea: different disciplines, one connected approach. The sweet spot is where a useful experience and a thoughtful business idea meet.
THE SHORT VERSIONFive years building.
Five years building.
Two years creating.
I started designing and building websites around five years ago and have spent the last two-plus years making content as well — the video, the posts and the search strategy that decide whether any of it gets seen. A full-stack development course filled in the parts I had taught myself.
~5 yrsDesigning and building for the web
2+ yrsCreating content, video and social
8SEO and analytics tools in regular use
The fundamentals, not just the framework.
HTML, CSS and JavaScript are where I am strongest, which is why frameworks are a choice rather than a crutch. A full-stack development course covered the server side properly, and Ecomfriendly is where that gets used: a real product with a backend, payments and licensing behind it.
Reviving sites everyone had given up on.
A large part of the work is rescue — sites that are broken, abandoned, painfully slow or quietly invisible to search. Finding why a site stopped working, or never worked, and getting it live, fast and findable again is a specific skill, and one I enjoy more than starting from a blank page.
Ranking brands nobody had heard of.
The sites I have taken furthest started with no audience, no backlinks and no reputation. Getting those to rank is a different discipline from maintaining a brand that already has authority: it is patient keyword and intent work, clean technical foundations and content that answers something real.
Tools I built because the market's stopped short.
Watching competitors is most of ecommerce strategy, so I built my own software for it rather than paying for approximations. Seller Lens inside Ecomfriendly tracks competitor pricing on Meesho, and AutoLister AI removes the catalogue work that used to eat the day.
SEO & ANALYTICS TOOLKIT
The industry-standard stack for keyword research, backlink analysis, rank tracking, technical crawls and traffic benchmarking — plus my own tools where these stop short.