NOTES FROM THE WORK
Thinking out loud.
Notes on the two halves of the work: making things — AI video, editing, creative direction — and growing the businesses they belong to. Written from projects run in Bangalore, not from a content calendar.
Craft
AI video that survives the cut
Generating one beautiful frame is easy. Generating eighteen that belong to the same film is the actual job.
Read the note Growth20,000 organic visitors, zero rupees on ads
What actually produced the traffic on a platform I run, and why most of it was work nobody enjoys doing.
Read the note CraftWhy most jewellery content doesn't sell
Beautiful product photography and flat sales usually share one cause: nobody decided what the content was for.
Read the note