END-TO-END PROJECT / ECOMMERCE · WORDPRESS

Eloria Storefront

A WooCommerce storefront for 18K gold-plated, anti-tarnish earrings.

END-TO-END PROJECT

THE PROJECT

The work,
in context.

Owned end to end — storefront build, catalogue structure and ongoing maintenance.

The WordPress and WooCommerce storefront for Eloria: 18K gold-plated, anti-tarnish earrings from ₹89 to ₹249, organised around the styles people actually search for — Korean designs, bows, pearls and best sellers — with seasonal collections, a blog and promotional codes running on top.

Visit eloria.in

Built and maintained for Eloria. No engagement details or performance results are claimed.

WHAT IT INVOLVED

WordPress and WooCommerce storefront build

Catalogue, category and variant structure

Seasonal collections and promotional codes

Free-shipping thresholds and basket incentives

Ongoing maintenance and content

BUILT WITH

WordPressWooCommerce

The storefront doing the daily work

The Next.js experience tells the brand's story; this is where the catalogue actually lives and the orders actually happen. Both are mine, and keeping them in step is part of the job.

WordPress is the right tool here precisely because it is unglamorous: the catalogue changes constantly, and the people changing it need to do so without a deployment.

Structure before decoration

Most of the value in a storefront is in how products are organised — how collections nest, how variants are described, how a buyer moves from a category to the one piece they want. Get that wrong and no amount of design rescues it.

Here the categories double as search landing pages. Korean earrings, bows, pearls and best sellers are not arbitrary merchandising groups; they are the phrases people type, which means the category structure and the keyword plan are the same document.

Margin mechanics at ₹89

At these price points the storefront has to work hard on basket size. A free-shipping threshold set just above the typical single item, seasonal collections that encourage buying more than one piece, and promotional codes used to move specific stock rather than to discount everything.

Anti-tarnish and 18K gold plating are stated prominently for the same reason they matter commercially: the main objection to affordable jewellery is that it will turn green in a month, and answering it on the page prevents both a lost sale and a return.