Brand & creative direction

A place to start.

Someone has to decide what a piece of content is for before anyone makes it, and someone has to say whether the result is right. That is the work here: setting the direction, writing the brief, then reviewing what comes back against the brand and the product it is selling.

Across the brands run day to day, that means keeping the look consistent, keeping product claims accurate, and making sure each piece serves a commercial objective rather than existing for its own sake.